Mahogany Table Meals
Mahogany Table Meals approached us to refresh their brand identity with the goal of creating a more elevated, approachable, and cohesive presence that reflects their mission: nourishing busy lives with delicious, wholesome, chef-curated meals.
Project Goals
The rebrand focused on creating a strong, recognizable identity that communicates warmth, trust, and quality. We aimed to strike the perfect balance between professional and personal—reflecting both the care put into every meal and the ease that customers experience with their service.
Target Audience
The updated identity was designed to appeal to health-conscious professionals, busy families, and individuals looking for convenient, flavorful, and nutritious meals. These customers value quality ingredients, consistency, and a brand they can trust with their everyday wellness.
Design Direction
Inspired by earthy tones, organic textures, and thoughtful typography, the visual identity brings the heart of Mahogany Table to the forefront. The brand draws from the concept of gathering—offering food that feels home-cooked, but with a polished, modern presentation.
What We Delivered
Custom Logo Suite: A custom wordmark paired with a warm, inviting emblem that can flex across packaging, social media, and print
Curated Color Palette: A rich mix of mahogany, deep olive, warm neutrals, and fresh accent colors to represent nourishment and nature
Typography System: A combination of friendly sans-serif and clean serif fonts that convey approachability with a premium edge
Branded Collateral: Packaging labels, business cards, menu templates, and signage
Social Media Assets: Profile icons, highlight covers, branded story templates
Visual Style Guide: A brand guideline document to ensure consistency across visuals, tone, and application
The Outcome
The new visual identity positions Mahogany Table Meals as a trusted, elevated meal prep brand that feels as thoughtful and nourishing as the meals they deliver. It’s modern, warm, and built for growth.
