Compass 41 Travel

Compass 41 Travel Agency partnered with us to elevate their brand identity—positioning them as a modern, reliable, and experience-driven travel agency for explorers who crave curated, unforgettable adventures.

Project Goals

The goal of this brand project was to create a sleek, professional visual identity that evokes trust, wanderlust, and global sophistication. Compass 41 needed a look that reflected their expertise in personalized travel planning, while standing out in a competitive, fast-moving industry.

Target Audience

The fresh brand speaks directly to mid-to-high-income travelers—couples, solo travelers, and families—who value personalized service, seamless planning, and rich travel experiences. They are adventure-seekers, culture lovers, and destination dreamers looking for more than just another vacation.

Design Direction

Inspired by vintage travel elements, global coordinates, and minimalist navigation motifs, the visual identity blends a modern, editorial feel with subtle touches of nostalgia. We focused on clarity, balance, and elegance to match the agency’s commitment to curated, stress-free journeys.

What We Delivered

Logo Suite: A sophisticated wordmark paired with a compass-inspired emblem that scales beautifully across digital and print platforms

Color Palette: A refined combination of turquoise, muted green, sandstone, ivory, and orange—evoking trust, calm, adventure, and worldly elegance
Typography System: A mix of clean, editorial serifs and geometric sans-serifs that feel classic yet contemporary
Branded Collateral: Travel itinerary templates, email headers, luggage tags, business cards, and digital brochures
Social Media Assets: Highlight icons, branded quote templates, destination features, and story covers
Brand Guidelines: A detailed guide covering logo use, color application, font hierarchy, and brand voice direction